We didn’t create or change the game.
We MASTERed it.
Since 1999, Jamie Knight has been innovating the way brands are marketed. Our award-winning, data-driven and results-oriented staff is the jewel in our crown, but our clients are what shine the brightest.
When generating copy, we collaborate between sales, creative, and communications to leave no stone unturned and no perspective unseen. We approach content with your specific customers in mind to ensure their attention leads to conversions. Our copywriters take the time to research, outline, draft, and edit copy that is written to fit each unique platform and format, be it blogs, Facebook posts, Instagram captions, Tweets, or website content.
Great content needs to be seen to generate sales. We ensure readership by keeping up to date with relevant keywords and search phrases, incorporating them into your copy, and updating them frequently. We monitor which tags work and which don't, and cull or add as needed.
With copy spanning so many different formats, we lock in a multitude of opportunities for youR brand to reach prospective clients, and lead them to sign on the dotted line.
VIDEO CONTENT & SHOW PRODUCTION
100 million hours of video are watched on Facebook every day. How is yours going to stand out? Firecracker produces videos with engaging content that will communicate what you offer in a clear cut, straightforward format that is also interesting and entertaining. Our in-house production team can take your idea and run, or start from scratch. The bottom line? Smart, engaging video that will move your prospective customers from the sideline to the signature line.
Fact: People are 85 percent more likely to buy a product after viewinG a product video. SOURCE: INC.COM
Xerox, Kleenex, Google, Coke. These brands are interchangeable with their products in common parlance, and that's our goal for your brand too. When your company becomes a household name, you've reached the pinnacle of brand awareness. Instead of searching for products and services, we want people searching for you. Your brand name is the ultimate keyword, bypassing the crowd and delivering you directly to your prospective customers.
So how do we increase your brand awareness? We let people know what to expect from your brand: who you are, what you do, and most importantly, what makes you stand out from the crowd. We make your identity clear in all of your communications, from your email blasts to your Facebook ads. Our creative team will work with you to create a logo that is instantly recognizable, and matches your company’s unique voice. When people see your logo, they know they can trust the product. Other elements of visual expression are colors, fonts, and imagery, and we incorporate them all in every piece of outward communication.
Familiarity is key to building a product or service that people will come to recognize, trust, and ultimately, buy.
BUSINESS TO BUSINESS SALES
Blogs and social media, at first glance, may seem to only make sense when they’re aimed toward the consumer. However, in 2018 business to business marketing requires a similarly personable approach.
We perform all the necessary background tasks: research your industry, gather data, and strategize a plan to optimize your results–but we don’t forget the icing on the cake. A strong social media presence, interesting and engaging content, and recognizable visual assets can turn your brand from an obscure B2B into an industry leader, inside and outside office doors.
While we build your network and brand, we can turn on the heat for your business right away with our famous lead generation campaigns (our most popular service!).
REAL, UNIQUE, GREAT LEADS? NO PROBLEM.
PAID MEDIA MANAGEMENT
What brings your name to the front of the line? Paid media is your VIP pass, but optimizing that to pivot your leads into conversions takes strategic expertise. That’s where Firecracker comes in. We analyze the environment of your industry, your competition, and consumer behavior to determine the best keywords, headlines, and budget to get your ad seen. We continually refresh our analytics, so if an ad or a search term isn’t making you money, it’s out of the game. We ensure that each media channel we utilize coordinates with our ultimate strategy.
WE'RE PROS AT HELPING YOU JUMP TO THE FRONT OF THE LINE WITH PAID ADS ON GOOGLE, LKEDIN, PINTEREST AND OF COURSE, IN AND FACEBOOK.
ORGANIC SOCIAL MEDIA
The magical thing about social media is that it can place your brand directly in the middle of a prospect’s social experience. It’s like being invited to their backyard BBQ. Your content is created specifically to apply to the platform on which it is presented, with an interesting, authentic personality behind it. We help you build a social media presence that will encourage others to build a community around your brand, and keep coming back to see what you’re up to. We cover all the bases: Instagram, Twitter, Facebook, Google +, Linkedin, and more. We boost and promote posts when the time is right.
Our content is fresh and relevant, and we curate existing content that will matter to your audience and get them commenting, liking, and sharing- and then buying.