BRAND AWARENESS

Xerox, Kleenex, Google, Coke. These brands are interchangeable with their products in common parlance, and that's our goal for your brand too. When your company becomes a household name, you've reached the pinnacle of brand awareness. Instead of searching for products and services, we want people searching for you.  Your brand name is the ultimate keyword, bypassing the crowd and delivering you directly to your prospective customers.

So how do we increase your brand awareness? We let people know what to expect from your brand: who you are, what you do, and most importantly, what makes you stand out from the crowd. We make your identity clear in all of your communications, from your email blasts to your Facebook ads. Our creative team will work with you to create a logo that is instantly recognizable, and matches your company’s unique voice. When people see your logo, they know they can trust the product.  Other elements of visual expression are colors, fonts, and imagery, and we incorporate them all in every piece of outward communication.

Familiarity is key to building a product or service that people will come to recognize, trust, and ultimately, buy.